Mask up

In response to the COVID-19 pandemic, the North Carolina Department of Health and Human Services' Office of Minority Health developed a COVID-19 grant for organizations to promote the 3 W's - Wear, Wash, & Wait - in the Black/African American community.  The "Mask Up" campaign was created to encourage mask usage with five message themes: major milestones, family vacations, big days, girls' trips, and first meetings.  The campaign consisted of paid social media and display banner ads.