knowing looks good on you

Knowing Looks Good on You is a prevention campaign that was developed to encourage individuals to know their HIV & STI status by getting tested.  To increase patient intake and testing numbers within RAO's clinic, advertisements were created to promote an incentive (provided by grant funding) for free HIV & STI testing.  Advertisements were promoted via dating apps, paid social media, billboards, and banner display ads.  The campaign resulted in an increase of scheduled appointments and walk-ins.