Educate to Vaccinate

To address misinformation surrounding COVID-19 and the vaccine in the Black/African American community, RAO Community Health developed a campaign to (1) educate the community on COVID-19 using credible sources and (2) build vaccine confidence.  A website was designed, along with an downloadable educational toolkit for local organizations and individuals in the community to share social media graphics within their platforms.  To view the campaign, visit Educate to Vaccinate. Campaign advertising consisted of paid and organic social media ads, display banner ads, and billboards.