Britax® Prism™ Stroller & Travel system
Launch Date: April 2026
Managed the development and execution of the go-to-market strategy for the Britax Prism stroller and travel system.
Please note: I do not claim the creation or ownership of the retailer assets (above the fold, below the fold/enhanced content, digital ads), commercial video, photography, and product landing page shown on this page.
Objectives
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Position Prism as a premium, full-featured modular stroller that offers functionality, safety, comfort, and ease of use wrapped in style and luxury.
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Communicate features and benefits to aid new parents in the decision making process when researching and purchasing a stroller or infant car vs travel system.
cross-functional collaboration
COnsumer profile
First-time expectant parent(s):
Searching for a product that doesn’t compromise in quality, convenience, safety, and comfort, yet are within reach.
Prefers a full-featured that provides optimum convenience.
Searching for a primary, modular stroller.
Desires a product that matches their own elevated style.
Desires to purchase from a brand that will provide peace of mind.
Consumer obstacles
May feel overwhelmed in the decision making process.
Receiving recommendations or being influenced by family, friends, social media, blogs, etc…
May be unsure of what to purchase: brand, infant car seat vs travel system.
Unable to find a product that fits within their standards.
Unable to find a product that combines safety, style, functionality, ease of use, and convenience at attainable luxury.
Reasons to believe
Effortlessly Chic: premium look and feel
Six Ways to Stroll
ClickTight® Installation
Telescoping Handlebar
Maneuverability: all-wheel suspension, all-terrain tires, smooth & steady strolls
Go-To-Market strategy
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Studio Photography
Lifestyle Photography
Commercial Video
Walkaround Video
How-To Videos
Product Detail Page
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Above the Fold
Below the Fold/Enhanced Content
Digital Advertisements
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Influencers
Press Release
Digital Advertisements
Organic Social Posts
