Britax® Juniper™ Compact Stroller
Launch Date: February 2025
Managed the development and execution of the go-to-market strategy for the Britax Juniper compact stroller.
Please note: I do not claim the creation or ownership of the retailer assets (above the fold, below the fold/enhanced content, digital ads), videos, photography, packaging, and product landing page shown on this page.
Objectives
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Introduce a compact stroller to the Britax portfolio to remain competitive in the market.
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Communicate the number one unique selling point: FastPack™ System.
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Develop marketing strategies to support in-store product placement at Target. Furthermore, create an in-store experience of “fold, go, grab & go” with FastPack™ system for consumers while shopping in-store.
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Explore a new approach to the current design of the below the fold/enhance content template for Amazon.
cross-functional collaboration
COnsumer profile
Been there done that or experienced parent(s)/caregiver(s):
Looking for products that can add ease and convenience to their daily lives and activities.
In search of a stroller with features that will keep their kid comfortable for all-day outings.
On the go, juggling one or more kid.
Looking for a secondary stroller that is lightweight and compact.
Consumer obstacles
In need of a stroller that will fit into their everyday routine (grab and go).
Having difficulty finding a stroller that is lightweight and compact.
Current stroller is not portable - suitable for travel and carry easily.
Current stroller is difficult to fold.
Current stroller is too large to be stored in smaller spaces (car trunk, closet).
Reasons to believe: FastPack™ System
One-Hand RapidFold™
Built-In Carry Handle
Storage Pocket (Accessible When Folded)
Go-To-Market strategy
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Studio Photography
Lifestyle Photography
Walkaround Commercial Video
How-To Video
Product Detail Page
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Above the Fold
Below the Fold/Enhanced Content
Digital Advertisements
Carton Litho Labels
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Influencers
Press Release
Digital Advertisements
Organic Social Posts
Paid Social
