Juniper™ Compact Stroller with Cup Holder
Launch Date (ATS): February 2025
Managed the development and execution of the go-to-market strategy for new product development of the Britax Juniper compact stroller.
Please note: I do not claim the creation or ownership of the retailer assets (above the fold (ATFs), below the fold (BTF)/enhanced content, digital ads), videos, photography, packaging, and product landing page shown on this page.
Objectives
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Introduce the Britax Juniper compact stroller to consumers visiting the direct-to-consumer site (Britax.com) and retailer sites through various marketing channels.
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Introduce a compact stroller to the Britax portfolio to be competitive in the market.
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Explore new approach to the current design of the below the fold (BTF)/enhance content template for Amazon.com.
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Utilize the carton (packaging) to create an in-store experience of “fold, go, grab & go” with FastPack™ system for consumers while shopping in Target stores.
cross-functional collaboration
COnsumer profile
Parent(s) or caregiver(s) who are:
Looking for products that can add ease and convenience to their daily lives and activities.
Shopping; traveling; running errands; visiting parks, zoos, and museums; utilizing public transportation.
In search of a stroller with features that will keep their kid comfortable for all-day outings.
On the go, juggling one or more kid.
Consumer obstacles
In need of a stroller that will fit into their everyday routine (grab and go).
Having difficulty finding a stroller that is lightweight and compact.
Current stroller is not portable - suitable for travel and carry easily.
Current stroller is difficult to fold.
Current stroller is too large to be stored in smaller spaces (car trunk, closet).
Reasons to believe: FastPack™ System
One-Hand RapidFold™
Built-In Carry Handle
Storage Pocket (Accessible When Folded)
Go-To-Market strategy
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Studio Photography
Lifestyle Photography
Short Form Videos
Commercial Video
Walkaround Video
How-To Video
Website
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Above the Fold (ATF)
Below the Fold (BTF)/Enhanced Content
Digital Advertisements
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Influencers
Press Release
Digital Advertisements
Social Media
